Imagine your prospects are driving down the road when they see a billboard or your truck. They have just seconds to register a phone number that will lead them to call you about their roofing project. But numbers in a series are difficult to recall. After all, what is a prospect more likely to remember -1-800-774-6837 or 1-800-Roof Care?For years, Fortune 500 firms have branded themselves with vanity names in toll-free numbers. We recognize these major companies with numbers such as 1-800-Go Fed Ex, 1-800-Flowers, 1-800-Pick UPS and countless more. These companies have successfully committed their numbers to our memory. Their memorable numbers translate to convenience for the customer, better branding, lead generation, word-of-mouth recommendations, and, ultimately, sales and profits.
At one time or another most people, businesses and government entities need roofing services. Where do they turn for help? You might say the phone directory, but savvy roofers have discovered that it’s easier to capture those customers with a toll-free phone number name that avoids the directory entirely. A memorable toll-free vanity phone number can be a great marketing tool.At one time or another most people, businesses and government entities need roofing services. Where do they turn for help? You might say the phone directory, but savvy roofers have discovered that it’s easier to capture those customers with a toll-free phone name that avoids the directory entirely.
Andy Sacks has helped top-level clients capture their memorable vanity names such as 1-800-Home Depot or 1-800-Yellow Cab through his company, MediaOptimizers.com. He recommends toll-free names because, “The ideal word-based 800 number is building free shelf space in your customer’s mind. That unforgettable number helps them call you back. More calls optimize your ROI and that lowers your cost per call.”But it’s not necessary to rank among the Fortune 500 or even the Fortune 2000 to benefit from an 800 vanity name. It’s available easily to local or regional roofing companies. One user who chose an 800-name-number says his expectations “were greatly exceeded.” He considered the number memorable and said it made it easier to let clients know how to reach his services. “It’s nice to say to people ‘If you think of roofing, just call 1-800-Roof Care.’ It’s very marketable and our sales have increased dramatically ever since.”